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AD!A Lab.

본문 영역

BRAND LOGO

The symbolic brand logo design for AD!A LAB. It represents the shape of the initial ‘A’ and the associated data(points). The center of points emphasizes the exclamation mark that is included in the brand name. C type represents more clear and distinct by applying complementary colors that mint and coral colors D type delivers balance and professionalism by applying navy and mint colors It was made in Sans serif typeface that coincide with the font of ‘A’ expressed in the symbol mark, giving a sense of unity. This builds an honest and reliable brand image

SYMBOL MARK

Symbol Mark is the most important component that represents the brand and it is used to combine the brand image and to communicate with the customer. symbol mark cannot be modified in any case.
  • Symbol Mark
  • Grid System

LOGO TYPE

Logotype is also an important component that delivers the brand image along with symbol mark.
the font, thickness, and proportion of the letters must not be changed at random because logotype is proportionally adjusted according to the shape of each font.
  • Logotype
  • Grid System

Signature

Signature is a design component that combines symbol mark and logotype with optimal proportion.
The method of combine should comply with established principles and appropriate signature should be used depending on a media.
  • Signature_A
  • Grid System
  • Signature_B
  • Grid System

Color

For the effective use of dedicated colors, the colors should not deviate significantly from the standard colors prescribed in this section after considering the printing method, the concentration of ink, the lipids of paper, and the situation of the media.
Designated colors should be continuously used uniformly for consistent image construction
Main Color
  •  
    NAVY
    • C100 M700 Y0 K0
    • R0 G75 B159
    • #004F9F
  •  
    MINT
    • C75 M0 Y30 K0
    • R0 G178 B187
    • #00B2BB

Background Color

Designated colors shown in this section are used as the background color.
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